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Short Description
The Shopper & Customer Marketing Manager is responisble to develop and execute fully integrated Customer Marketing Plans for customers/ channels, based on shopper/customer/channel insights and according to Category & Promotion Strategy. Maximizes Net Sales, Market Shares and Profitability for customers of responsibility via the right Promotion & Activation plan.
Your Tasks
- Develops and implements the account specific Customer Business Plans.
- Develops & manages the Rolling Customer Activity Plan (RCAP), making the necessary changes to maximize effectiveness & KPIs.
- Owns & manages the Promo Budget of Customer Activities independently & E2E.
- Key Customer Interface at marketing & activation level (incl. Omnichannel Campaigns) for RCAP. OTIF delivery & coordination of activities.
- Constantly analyzes the customer data, leveraging it with customer specific category/shopper insights, translating them into business building opportunities.
- Ensures category strategy is correctly executed per Customer. Works cross-functionally to ensure excellence at in-store activation and delivery of integrated CBP & RCAP.
- Keeps up to date with all relevant activity in the market, understands drivers and strategies and uses insights to influence Customer plans.
- Anticipates customer specific needs and addresses them proactively. Acts as a trusted partner for customers.
YOUR PROFILE
Education
- Studies in Business related field preferably at MSc degree level.
- Excellent fluency in English
Experience
- 3 years of experience in similar position (FMCG)
Skills & Competencies
- Commercial & strategic thinking.
- Value Chain Understanding, Customer Planning & Shopper / Customer understanding.
- Sound Analytical skills and Financial acumen. Excellent Budget Management.
- Category & Channel expertise. Deep Category understanding, engages as an expert with customers to discuss and create respective customer strategy.
- Demonstrates a compelling mix of strategic and operational skills. Gets things done while keeping the big picture in mind.
- Executional Excellence: 4P, Operational Effectiveness, Compliance, Monitoring & Continuous Improvement. Knowledge in handling & analyzing shopper data (Nielsen).
Personal attributes
- Business ownership with a strong drive to deliver results.
- Collaboration: Understands the variety of perspectives & manages multiple priorities. Comfortable working cross-functionally and taking a meaningful role in driving the business strategy.
- Commitment: Is reliable and makes credible commitments. Achieves best results by creating accountability in teams.
- Ability to manage multiple customer contacts & interfaces. Top level influence, collaboration & relationship building skills.
- High degree of independence, enthusiasm, and assertiveness.
- Responsive, adaptable and flexible to change. Agility & resilience
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